The only Italian wedding planner with a fully in-house floral design studio. One creative direction. From venue to vision to last petal.
Request a Private ConsultationWhen your planner and your florist are the same studio, the design has nowhere to break.
ELLEFFEVENTS is the only luxury Italian wedding planning studio with a fully in-house floral operation — Lada Fiori, founded by the same team in 2018. One creative direction across venue selection, ceremony architecture, ceremony floral, tablescape design, and day-after brunch florals. Featured in British Vogue, Tatler UK and Style Me Pretty. Floral typically represents 10-18% of total wedding investment, scaling from €45,000 to €180,000+ depending on installation scope.
Most luxury wedding planners in Italy outsource floral design. The planner makes a venue decision, hands the brief to a floral studio, the floral studio interprets, and the design narrative passes through two creative filters before reaching the wedding day. The result is often beautiful — but rarely fully cohesive.
ELLEFFEVENTS is structurally different. Natalie Damaschin founded Lada Fiori in 2018, three years before launching the wedding planning side. The floral studio came first. The planning practice was built around it. Today, both operate under one creative direction in the same studio in Zanica (Bergamo). When you hire ELLEFFEVENTS, you hire one team that designs your venue layout, your ceremony arch, your tablescape, and your closing brunch florals as one continuous artistic statement.
The practical impact: zero translation loss between planner and florist. The same person who walks the venue with you in the site inspection is sketching the ceremony arch back in the studio that evening. The mood board is not handed off — it is one document, refined across creative disciplines, owned by one team.
The same studio, three radically different aesthetics — each integrating venue, season, and the couple's narrative.
Palette: Garden roses, peonies, hellebores, foraged olive branches.
Story: 80 guests, two cultures, a Catholic-Monsone union. Ceremony arch built from 200-year-old olive branches harvested from the Catignano estate that morning. Tables decorated with Ginori porcelain (the same used at Gucci Osteria) and 12-meter floral runners blending Tuscan terracotta tones with palest blush.
Palette: White peonies, ivory garden roses, climbing jasmine, Italian asparagus fern.
Story: Featured in Tatler UK December 2025. Villa Balbiano frescoed salons transformed with white floral architecture spanning two reception rooms — peonies, climbing jasmine cascading from gilded mirrors, and a 6-meter ceremony arch arched against the lake.
Palette: Burgundy garden roses, dahlias, dried Tuscan grasses, copper pampas.
Story: Featured in British Vogue November 2024. 14-meter custom marquee with Roman columns wrapped in dried grasses; a single 30-meter table with a continuous floral runner of dahlias, garden roses and copper pampas; ceremony in a deconsecrated chapel with hellebore-only installations against bare stone walls.
The most editorial Italian weddings use Italian flowers. Lada Fiori sources directly from Italian growers in Liguria and Tuscany, supplemented from Netherlands wholesale when needed. Below is a guide to peak availability for the Italian wedding season:
Italian-sourced flowers cost approximately 30-40% less than imported equivalents, last longer in summer Italian heat, and contribute to the editorial aesthetic that defines Vogue and Tatler-worthy weddings.
Floral typically represents 10-18% of total wedding investment. Here is how that scales across ELLEFFEVENTS production tiers.
Bridal bouquet, bridesmaid bouquets, boutonnieres, ceremony arch (single arrangement), aisle florals, simple round-table centerpieces (8-12 tables). Typically pairs with a €200K-€350K total wedding budget, 60-100 guests. Italian-sourced flowers, peak-season palette.
Everything above plus: full ceremony arch installations, long-table floral runners, brunch florals, welcome dinner florals, chandelier floral integrations. Typically pairs with a €350K-€600K total wedding budget, 60-100 guests. Often includes foraged Italian foliage and garden flowers from the venue itself.
Everything above plus: ceiling floral installations, custom floral architecture (column wrapping, archway architecture, floral chandeliers), 20-30 meter table runners, multiple reception rooms with continuous floral narrative. Typically pairs with a €600K-€1M total wedding budget. Press-feature ready.
Bespoke floral architecture commissioned for the wedding only — custom-built structures, full venue transformations, 40+ meter table runners, multi-day floral changes (welcome florals, ceremony florals, brunch florals all distinct). Typically pairs with a €1M+ total wedding budget. The kind of production featured in British Vogue and Tatler UK.
Olive branches, foraged grasses, garden roses, dahlias. The most natural floral palette in Italy.
White peonies, hydrangea, jasmine. The most editorial floral palette in Italy.
Citrus blossoms, bougainvillea, lemon branches. The most regional floral palette in Italy.
Our in-house floral studio. Allestimenti floreali matrimoni e eventi. Founded 2018, Bergamo (BG).
Welcome florals, ceremony florals, brunch florals — three distinct floral chapters.
How concentrated floral budgets transform 50-guest celebrations.
When the wedding planner and the floral studio are the same creative team, the design narrative flows uninterrupted from venue selection to ceremony arch to tablescape to brunch florals. There is no handoff, no translation gap, no compromise between two different creative visions. ELLEFFEVENTS is the only luxury wedding planning studio in Italy with a fully in-house floral design operation — Lada Fiori, founded by the same team in 2018.
Italian seasonal availability: May — peonies (peak), garden roses, ranunculus, hellebores, lilac. June — peonies (late), garden roses, sweet peas, delphinium, hydrangea. July-August — hydrangea (peak), dahlia, lisianthus, garden roses, sunflowers. September — dahlia (peak), garden roses, hydrangea, anemones (early), Italian foliage. October — chrysanthemum, dahlia, garden roses, hydrangea (dried), olive branches, foraged Tuscan foliage. Lada Fiori sources directly from Italian growers in Liguria, Tuscany and the Netherlands.
For ELLEFFEVENTS productions, floral typically represents 10-18 percent of the total wedding budget. For a €450,000 wedding, that is €45,000-€80,000 in floral. For a €1M wedding with full floral installations (ceiling installations, ceremony arches, table runners spanning 15-30 meters), floral can scale to €120,000-€180,000. Lada Fiori works at all of these scales.
Yes — and this is where in-house floral makes the biggest difference. When Lada Fiori designs the florals, the design integrates the venue's natural landscape: olive branches from the Catignano grove, foraged hellebores from the Tuscan hillside in May, hydrangea from the Lake Como villa garden in July. The wedding looks like it grew from the venue, not as if it was imported. This is the editorial-grade aesthetic that earns features in British Vogue, Tatler UK and Style Me Pretty.
Of course. Some couples come with a relationship to a US-based floral designer, and ELLEFFEVENTS coordinates the Italy-side production for them. We have produced weddings with leading US florists who fly in for the design week. However, most couples who originally planned to bring their US florist abandon the plan once they see the Lada Fiori portfolio and understand the cost and logistical advantage of working with the in-house team. Italian flowers, Italian sourcing, Italian production — and one creative direction across planning and floral.
As seen in:
Founder & creative director. Known for merging Italian artistry with uncompromising planning precision. Trusted by international clients for complex, high-investment celebrations across Lake Como, Tuscany, the Amalfi Coast, Sorrento, Capri and Florence.
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