Legal

Privacy Policy

Last updated: 9 May 2026

This Privacy Policy describes how ELLEFFEVENTS (Lada Fiori di Lada Damaschin, P.IVA 04420900161, Via Vittorio Alfieri 19, 24050 Zanica BG, Italy — hereafter "we", "us", "ELLEFFEVENTS") collects, uses and protects personal information of visitors and clients ("you") through the website elleffevents.com.

1. Data Controller

ELLEFFEVENTS — [email protected] — +39 351 660 0280.

2. Information We Collect

We collect the following categories of personal data:

  • Inquiry data: name, partner's name, email, phone number, proposed wedding date, estimated number of guests, preferred destination, investment range, source of discovery, priorities. Provided voluntarily through our contact form or via direct email.
  • Communication data: any message you send us via email, phone, video call (Calendly) or any other channel.
  • Technical data: IP address, browser type, device type, pages visited, referral source, time spent. Collected automatically via cookies and tracking technologies.
  • Marketing engagement data: Meta Pixel events (page views, leads, conversions), Google Analytics events, Pinterest tag events, ad clicks. Used to improve advertising effectiveness.

3. Legal Basis & Purpose

We process your data on the following legal bases:

  • Contract performance: to respond to your inquiry, schedule consultations, and deliver wedding planning services if you become a client.
  • Legitimate interest: to improve our website, measure marketing performance, prevent fraud.
  • Consent: for marketing emails, advertising cookies, retargeting (where required by EU/UK GDPR).
  • Legal obligation: tax, accounting, anti-money laundering compliance.

4. Cookies & Tracking

This website uses the following cookies and tracking pixels:

  • Google Analytics 4 (G-G70EE6GE86) — anonymized user behavior analysis
  • Google Tag Manager (GTM-NNNN9CDK) — orchestrates the other tags
  • Google Ads (AW-795586479) — conversion tracking, remarketing
  • Meta Pixel (897269585977196) — Facebook/Instagram ads attribution
  • Pinterest tag (2614004600334) — Pinterest ads attribution

By using this site you consent to these tracking technologies. To opt out, you can disable cookies in your browser, use ad-blocker software, or contact us at [email protected] to request data deletion.

5. Data Sharing

We do not sell your personal data. We share it only with:

  • Service providers who help us operate (form processor FormSubmit, hosting Hostinger, Calendly for scheduling, Google Workspace for email and storage).
  • Wedding vendors we coordinate with on your behalf (only if you become a client and only with your authorization).
  • Advertising platforms (Google, Meta, Pinterest, TikTok) — pseudonymized event data only.
  • Legal authorities if required by law.

6. International Transfers

Some of our service providers (Google, Meta, FormSubmit) are located in the United States. Where such transfers occur, we rely on Standard Contractual Clauses (SCCs) approved by the European Commission as the appropriate safeguard.

7. Data Retention

Inquiry data is retained for up to 24 months after the last interaction. Client data (contracts, invoices) is retained for 10 years as required by Italian tax law. Marketing/analytics data is retained for 14 months.

8. Your Rights (GDPR + CCPA)

Depending on your jurisdiction you have the right to: access, rectify, delete, restrict, port, object to the processing of your personal data, and withdraw consent at any time. EU/UK residents may file a complaint with the data protection authority (in Italy: Garante per la Protezione dei Dati Personali, garanteprivacy.it). California residents may exercise CCPA rights including do-not-sell. To exercise any right, contact us at [email protected].

9. Security

We implement reasonable administrative, technical and physical safeguards to protect your data. However, no internet transmission is 100% secure. We will notify affected users and authorities of any data breach within 72 hours, as required by GDPR.

10. Children

Our services are not directed at children under 16. We do not knowingly collect data from minors.

11. Changes to This Policy

We may update this Privacy Policy. The date at the top reflects the latest update. Material changes will be communicated via email to active clients.

12. Contact

For any privacy-related question or request: [email protected] — ELLEFFEVENTS, Via Vittorio Alfieri 19, 24050 Zanica (BG), Italy.